I'm a strategic and AI-driven Product Designer at Netflix (ex Dropbox)

👋 I'm a strategic and AI-driven Product Designer (ex Dropbox)

I'm currently a Senior Product Designer at Netflix — designing studio production management tools that help build Netflix originals like Squid Game, Wednesday, and Bridgerton. Armed with a Master of Design from UC Berkeley, I specialize in product strategy, systems thinking, design craft, leadership, and team collaboration. On a lighter note, I'm a proud cat whisperer AND dog lover!

I'm a strategic and AI-driven Product Designer (ex Dropbox)

Armed with a Master's in Design from UC Berkeley, I was recently a Staff Product Designer at Poised (AI startup). I specialize in product strategy, systems thinking, design craft, leadership, team collaboration, and stakeholder communication. My journey spans entrepreneurship to enterprise, always innovating and pushing boundaries. Plus, I'm a proud cat whisperer!

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AI/ML
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B2C
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Desktop

Poised - Inspiring Clear & Confident Online Communication for Professionals and Job Interviewees

As the design lead at Poised, an AI communication coach for online meetings, I played a pivotal strategic role, driving initiatives that more than doubled user retention and increased free trial conversion rates by 40+%.
B2B
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B2C
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Web

Dropbox - Streamlining Access To Shared Cloud Storage for Non-Dropbox users

I proactively identified friction in the signup journey for non-Dropbox users, proposed redesigning it, and helped prioritize it on the product roadmap. Released in Sep '21.
AI/ML
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B2C
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Mobile

Empathie - Cultivating Inclusive & Accessible Mental Wellness For Asian Americans

Empathie, a company I co-founded, is a self-guided mobile app for early and personalized mental health intervention. I helped define the MVP with the goal of achieving product-market fit.
B2B
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Web

Procore - Creating Flexibility For Fund Transfers

Procore is the world’s #1 most-used construction management software. I was the first to redesign the 2-year, #1 customer-requested feature for Field Financials suite.
Branding
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B2C
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Web

Shimmer - Celebrating and representing neurodiverse minds

As the brand strategist for Shimmer, an app dedicated to ADHD coaching, I spearheaded a rebranding rooted in my personal experience, creating an inclusive and vibrant design that resonates with its unique audience, reinforcing the spirit of embracing one's brilliance.
B2B
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Web

Procore - Centralizing Communication On Construction Budget Reports

Led initiative to create app-wide communication paradigm — becoming top 5 app-wide '19 initiatives. Also earned a published patent for this project.
B2C
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Branding
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Web

Angels Foster Care - Providing Loving Families For Foster Babies

I was the lead product, brand, and content design for this non-profit foster family agency that provides homes for foster babies. I also managed photography.
Design Systems
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Mobile

Empathie - Design System & Illustrations

I designed and built our foundational component library, brand guidelines, and illustrations.
Design Systems
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Web

Angels Foster Care - Design System

I co-created our design system, brand, and component libraries.
B2C
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Web

Caseology - Adding Variety & Fun To E-Commerce Shopping For Smartphone Accessories

I helped rehauled the website for this e-commerce mobile accessories brand. I created our first-ever design system and collaborated on content strategy.
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