Establishing Caseology's first-ever design system
A fun and engaging e-commerce shopping experience that reflects the 50/50 male/female demographic of our smartphone accessories customers
After launching redesigned website, we decreased homepage drop-offs by 60%, increased users adding to cart by 200%, and increased sales conversions by 250%
These were success metrics that our UX team set and tracked.
Content strategy, both in photography and UX writing, are critical and underrated functions in UX design
Prior to this project, I didn't know the importance of UX writing. So much of this role was outside of creating user flows and wireframes. It was about details and creating a delightful feeling outside of utility.